Office branding can transform a workplace into a professional, visually cohesive environment that reflects a company’s identity while helping employees and visitors navigate the space.
Zurich Canada is a leading insurance provider that has been serving the Canadian market for over a century. The company offers a comprehensive range of insurance solutions, including large and middle-market commercial coverages, as well as specialty products.
With offices in Toronto, Calgary, Vancouver, and Montréal, Made 2 Measure Signworks worked with the Regional Facilities Manager and Operations Manager to brand their renovated Canadian offices. The project brought together corporate branding, regional imagery, privacy solutions, accessible signage, and wayfinding to create a consistent office environment.
The Project
Zurich Canada undertook major renovations to its Calgary and Toronto branch offices. They wanted to create a beautiful and on-brand office environment with a mix of corporate branding, regional imagery, and wayfinding functionality.
An effective office branding project can involve much more than displaying a company logo. Different elements of an office—from reception areas and meeting rooms to walls, windows, doors, and shared spaces—provide opportunities to reinforce the company's visual identity while supporting the practical needs of employees and visitors.
For Zurich Canada, this meant developing a mix of branded and functional signage suited to its renovated office environments.
The Solution
Zurich Canada approached Made 2 Measure Signworks in the summer of 2023. During the consultation, we guided the managers through a series of questions about the brand, design, production, and installation of custom signs.
The resulting office branding program incorporated several different signage and graphics solutions throughout the workplace.
Made 2 Measure Signworks designed, produced, and installed:
- Lobby signs to establish the company's identity in key arrival and reception areas.
- Elevator door branding to extend the brand beyond traditional wall signage.
- Branding posters placed throughout the office.
- Wall murals featuring branded and regional imagery.
- Glass frosting for privacy and frosted window-film logos.
- Room ID and AODA signs with Braille to support identification and accessibility.
- Vinyl room names for meeting rooms and other spaces.
- Washroom signs.
- Locker numbering.
- Wayfinding signs to help employees and visitors navigate the offices.
These individual elements work together as part of a broader office branding system rather than functioning as unrelated signs.
For example, custom wall murals can turn otherwise unused wall space into branded visual features. Toronto Sign Company also offers a wide range of interior signage, including lobby signs, office signs, AODA signs, wayfinding signs, and window film, all of which can play different roles within a coordinated workplace environment.
As part of our process, we provide review proofs for managerial approval and collaborate with the local office to complete installations.
But our work doesn't stop after installation. If a local office needs repairs or additions, we make it an easy fix or enhance elements when requested.
The Result
The Zurich Canada branch offices have a branded and visually cohesive environment across three office locations.
Key Outcomes
The lobby signs, elevator door branding, and wall murals created a strong visual presence and reinforced Zurich Canada's identity for both employees and visitors.- Wayfinding signs, room IDs with Braille, and vinyl room names helped streamline office navigation.
- Glass frosting and window-film logos provided privacy while maintaining an open and professional atmosphere.
- Together, these elements created a workplace where branding and practical office signage functioned as part of the same visual system.
The success of this project demonstrates Made 2 Measure Signworks' ability to deliver high-quality signage solutions that align with corporate branding and operational needs. The Zurich Canada project demonstrates this combination particularly well.
Office Branding Signs and Graphics
Office branding can be approached differently depending on the company, workplace and existing brand guidelines. A project might involve one prominent reception sign or a larger collection of coordinated signs and graphics throughout an office.
For organizations with established brand standards, colours, typography, logos and messaging can be carried through different signage applications to create greater visual consistency throughout the workplace.
The Zurich Canada project demonstrates this combination particularly well.
Why Choose Made 2 Measure Signworks for Office Branding?
Made 2 Measure Signworks provides custom signage solutions for businesses and handles the process from design through production and installation.
- Seasoned Experts: We are respected experts in the sign business.
- Dedicated Team: From design to installation, we're with you every step of the way.
- Our Core Values: Enduring quality, craftsmanship and value for every customer.
- Ongoing Support: The relationship doesn't necessarily end when an installation is complete. We can repair, add to, or enhance signs as your office requirements change.
Toronto Sign Company provides design, fabrication, installation, maintenance and repair services for commercial signage.
Ready to discuss your office branding project? Contact Made 2 Measure Signworks for a consultation.
